For purposes of the analysis that is content intercourse had been understood to be any depiction of sexual intercourse

Not totally all product which was taped had been coded. As our focus ended up being on scripted programming, we excluded news that is daily, game shows, sports programs and activities, and paid development, also all types of commercials along with other promotions ( e.g., teasers for community programs). Although music videos had been taped, these were coded and analyzed individually because of their unique faculties and they are not reported right right here. The analyses introduced in this paper, nevertheless, do are the nonmusic video clip programming from cable music activity stations including talk programs, variety/comedy shows, and truth shows. In addition, suggests that had been incomplete simply because they started before 3:00 p.m. or ended after 11:00 p.m. weren’t coded. Finally, episode repeats had been eradicated through the test.

The sample that is final the 2001 2002 period contained 1,276 unique system episodes, whereas the last test when it comes to 2002 2003 period included 1,439 unique system episodes. The test when it comes to 2nd content analysis ended up being notably bigger than the very first 12 months’s test that we had three episodes of each nonsyndicated series as we made a concerted effort in year 2 to ensure. Despite strict adherence into the sampling plan, extra taping had been needed whenever, for instance, brand new programs joined the autumn lineup following the start of year to replace for cancelled programs or as soon as the time and time slot for a string had been changed.


The codebook when it comes to bigger study had been based considerably in the factors manufactured by Kunkel and peers (1999, 2001, 2003) within their content analyses conducted for the Kaiser Family Foundation. We created extra things, including those on same intercourse behavior that is intimate sexual talk regarding nonheterosexuals. Contrary to Kunkel and peers, whom utilized the scene because the main product of analysis, our content analyses involved coding for intimate content in 2 moment periods of system time. Because scenes differ significantly in total and, hence, usually do not offer a continuing device of measure to make evaluations across programs, we utilized a typical coding device according to time. Coding media development in designated time periods has been utilized usually by other scientists conducting content analyses across various system genres including films, detergent operas, and music videos (Hazan, Lipton, & Glantz, 1994; Lowery, 1980; Roberts, Christenson, Henriksen, & Bandy, 2002; Roberts, Henriksen, & Christenson, 1999; Sommers Flanagan, Sommers Flanagan, & Davis, 1993; Stockwell & Glantz, 1997; Terre, Drabman, & Speer, 1991).

For purposes for this content analysis, intercourse ended up being understood to be any depiction of sexual intercourse, intimately suggestive behavior, or any discuss sex or activity that is sexual. To be conservative and prevent overcoding content that is sexual communications about intercourse were differentiated from nonsexual communications associated with relationship and relationships, that have been maybe maybe not coded. For instance, a declaration such as “i enjoy my boyfriend” wouldn’t be coded whereas a declaration such as “I made want to my boyfriend” could be coded.

exact Same intercourse intimate behavior

Every 2 minute period that were coded as containing a minumum of one form of sexual intercourse monitored in the primary coding task flirting, kissing, intimate touching, intercourse suggested, sexual activity depicted, along with other intimate behavior 2 ended up being also examined for the existence of exact exact same sex behavior that is sexual. Because of this product, coders utilized a yes/no response format to point whether some of the sexual behavior depicted when you look at the period took place between two different people for the exact same intercourse.

Explore nonheterosexual issues that are sexual

Each 2 minute period sweet teen cam that have been coded as containing one or more example of talk through the intimate talk groups utilized in the primary coding task ( ag e.g., reviews about own/others’ intimate actions or interests, mention intercourse who has currently occurred, speak about sex crimes) has also been coded for whether some of the intimate talk linked to nonheterosexuals. Because of this item, programmers once again utilized a yes/no response format to point whether some of the intimate talk reflected the intimate passions or issues of nonheterosexual people. Frequently, such responses associated with gays and lesbians, although sometimes these people were connected with bisexuals.

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